Management & Marketing

Management & Marketing

Every organization, whether a business, not-for-profit or government agency, does two things – produces a product or service and sells that product to a willing and able customer. Management and marketing are the two disciplines that produce and sell those products.

Management is concerned with running the internal operations of a firm with a focus on being effective and efficient to earn a profit (or positive cash flow) for long-term sustainability. Marketing is concerned with the external operations of a firm by identifying willing customers, placing the product where the consumer can purchase it, promoting it to increase desire and pricing it to be both attractive to the buyer and profitable for the company.

Public information of student achievement, which leads directly to information regarding business student achievement. 

Bachelor

Bachelor of Applied Science in Business Administration with a concentration in Management & Marketing

This program gives students a strong background in management and marketing. Graduates will be prepared to manage in government, retail, food service and other business environments.

COURSE LISTING

What can I do with this degree?

Our Bachelor of Applied Science in Business Administration with a concentration in Management and Marketing degree will help you develop the ability to anticipate customer demand and identify target markets. You will also be able to understand and carry out duties involving business management and human resources as well as how consumers’ use of IT and digital media impacts marketing.

Potential Careers

Advertising Manager

Brand Manager

Marketing Research Analyst

Media Buyer

TUITION


Estimated rates for the 2023-2024 academic year. Additional course fees may apply and rates are subject to change.

WV & OH Residents
Per Credit Hour$180 - $249
Per Semester$2,160 - $2,988
Fall & Spring Semesters$4,320 - $5,976
Non-Residents
Per Credit Hour$376 - $401
Per Semester$4,512 - $4,812
Fall & Spring Semesters$9,024 - $9,624
High School Students
Per Credit Hour$50
Per Semester$600
Fall & Spring Semesters$1,200

Estimated Costs of Attendance


Estimated total costs of attendance for students, varied based on residential status and living situation.

WV & Ohio Residents Living with Parents
Room & Board$3,600
Transportation$1,500
Tuition & Fees$5,040
Books & Supplies$1,500
Miscellaneous$2,000

Total

$13,640

WV & Ohio Residents NOT Living with Parents
Room & Board$7,200
Transportation$1,500
Tuition & Fees$5,040
Books & Supplies$1,500
Miscellaneous$2,000

Total

$17,240

Non-Residents Living with Parents
Room & Board$3,600
Transportation$1,500
Tuition & Fees$9,792
Books & Supplies$1,500
Miscellaneous$2,000

Total

$18,392

Non-Residents NOT Living with Parents
Room & Board$7,200
Transportation$1,500
Tuition & Fees$9,792
Books & Supplies$1,500
Miscellaneous$2,000

Total

$21,992

Dr. Bobbi Marshall

Dean

Professional Studies Division

Room 1306

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